Landlord Representation

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First Property consistently ranks as one of the leaders in providing landlord leasing representation services. We lease office buildings on the Westside from Playa Vista to Sherman Oaks, and east to Hollywood, and for many years have completed more landlord office leasing transactions in Beverly Hills, Culver City (Hayden Tract) and Miracle Mile than that of our competitors. From small free standing buildings to prominent hi-rise towers, First Property has made its imprint on the office leasing landscape of the Westside, having completed over 4,000 landlord leases ranging in size from 1,000 square feet up to 150,000 square feet. We have been innovators in the negotiation process including introduction of fixed factor square footage measurement methods, landlord favorable lease renewal option procedures and lucrative parking charge provisions. Unlike competitors, we actively participate with the client and its counsel in the review of commercial real estate leasing documentation. Clients also benefit from our strong property assessment services, state of the art internet marketing practices, customized lease proposal/letter of intent language, and cost control methods thru space planning and tenant improvement construction. Our landlord leasing services include active Westside representation in traditional, creative and medical office leasing.

Traditional Office Leasing

Office leasing for landlords is the core real estate service upon which First Property was founded in 1990. Property office leasing agency clients including Kennedy Wilson, Kilroy Realty Corporation, J.P. Morgan Asset Management, LeFrak, Hudson Pacific Properties, Edward J. Minskoff Equities and the JH Snyder Co. have relied on our firm for professional marketing and leasing services for their office buildings. Our continued focus on office leasing provides our clients with a competitive edge: we are the first to adjust rental rates when market conditions dictate.

Leasing services include:

Property assessment and recommendations for product appeal
Competitive analysis
Submarket rental and parking surveys
Professional space presentations
Marketing office/center design
State of the art lease proposals
Coordination of space planning and tenant improvement cost estimating
Lease document negotiation
Prospect reporting

Our in-house design personnel provide logo, brochure, eblast and website design for print and electronic media. Prospecting includes traditional in-person canvassing, internet and social marketing, and solicitation of cooperating brokers.

Creative Office

First Property’s involvement with creative office space leasing dates back to the late 90’s through its continued representation of the largest creative office complex in Culver City known as Conjunctive Points (Frederick and Laurie Smith). In the same submarket, the firm completed a single tenant campus lease with Beats By Dre at Hackman Capital’s speculative 110,000 square foot Hayden Higuera project. We assist our landlord clients in structuring all aspects of creative office leases, including emphasis on the key areas which differ from traditional office leasing including base building delivery conditions and tenant direct cost responsibilities. We actively provide our creative office landlords with advice on building design, renovations and amenities for to-be-developed as well as existing creative space.

To quickly service new assignments, First Property maintains a database of creative tenants in the market for space including such profiles as entertainment and post production companies, digital production companies, digital and traditional advertising companies, social media, software companies, mobile phone applications, and video gaming. To attract prospective tenants we employ a variety of social marketing avenues.

Medical Office Leasing

First Property has provided medical office leasing services to landlords since the beginnings of our company in 1990. Our firm services medical office listings on the Westside and maintains a leadership position in medical office leasing in Beverly Hills. The firm listed and sold the office property at 8901- 8929 Wilshire, Beverly Hills to a developer who then hired First Property to lease the 50,000 square foot project to medical tenants; the property was 100% leased within 10 months of completion of the renovations.

We advise our clients in all aspects of medical leasing, including key aspects which differ from traditional office leasing including greater use of personal lease guaranties, higher build out costs, higher percentage of renewal leases and more importance on patient parking. Throughout the years, we have assembled substantial information on the Westside medical tenant base which optimizes client accessibility to the tenant prospect pool.